The Earthlink (Nsdq: ELNK) and SK Telecom-owned MVNO Helio, based in LA, is taking a closer look at its business, after a series of meetings at the company: the company is making changes in it sales and distribution strategy, and will now focus on major/urban markets instead of nationwide, according to Helio spokesperson I spoke to earlier. The company is cutting 100 jobs…most of these are in field sales, and the company now has close to 600 employees (from an earlier of about 700, before this job cut). Compared to a typical MVNO, Helio outsources very little of its work, and owns customer service and billing operations as well, hence the large number of employees. These changes will not affect its five standalone stores in San Diego, LA, Denver, Palo Alto and NYC, even though from anecdotal evidence, all of them are pretty low on any customers. The company will now focus on expanding its direct mall kiosks, which it said have been successful in getting subscribers. More details on MocoNews.net.
Updated: CEO Sky Dayton’s memo to his employees on the changes, here.