Struggling social network Hi5 has launched a downloadable games portal in conjunction with RealNetworks, adding over 1,500 new titles to the games section it built out earlier this year. These aren’t just casual games; the roster includes best-sellers like GTA: IV and Gears of War, the majority of which will be for purchase only. 

SEE ALSO: Social Network Hi5 Cuts Staff, Turns To Virtual Goods For Revenue

This fits right in line with Hi5’s recent push to bulk up its virtual goods platform through a deal with Mochi Media—as the social network is trying to generate a greater proportion of its revenue from members, as opposed to advertisers. Two months ago it brought in Bill Gossman—formerly executive in residence at its biggest investor, Mohr Davidow Ventures—to help lead the shift in business models as CEO. Release.