RiseSmart, an online job search service aimed at people earning +$100K, has closed a $3 million first round led by Norwest Venture Partners. The Sunnyvale, CA-based company has raised a total of $4.5 million since its inception in 2007. Competitors include TheLadders.com and to a lesser extent, individual headhunters, but RiseSmart’s unique angle is that it serves both job seekers and employers.

It runs a “job concierge” that sifts through and pre-qualifies senior-level positions for individuals, and also offers a “transition concierge,” which lets companies help their laid-off workers prep for new jobs. And given the continuous cycle of layoffs in the tech and media space, the company’s suite of services will likely be in high demand over the next few quarters. Release.

• Job Search Site RiseSmart Raises $1.5 Million Seed Round