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How Content Creators Can Benefit From Piracy

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Alok Kejriwal is a digital entrepreneur based in Mumbai. He is the CEO and co-founder of games2win.com.

I run a casual games company that produces 15 games a month and has a library of over 350 games. So far, I know of 8,900 websites that have stolen, or as they politely say, “scraped,” our games.

But honestly, after the initial shock, I am quite glad about the situation. It proves that what we create is valuable—since only valuable things get robbed. And, more importantly, we have leveraged piracy to help us succeed.

Read the full piece on our sister site contentSutra.com

Nov 2, 2009 5:19 PM ET

Alok Kejriwal


Posted In: Entertainment, Games, Features, Guest Voices

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