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Huffington Post Acquires Comedy News Site 236.com From IAC

imageHuffington Post is wasting little time in putting last month’s $25 million funding to work: as expected, the company says it’s buying comedy news site 236.com. The comedy site was created in Nov. 2007 as part of a joint venture between Huffington Post and IAC (NSDQ: IACI). Now, after a year as a standalone, 236.com will be integrated into Huffington Post as a vertical channel.

The purchase represents Huffington Post’s recognition that it needs to expand its offerings beyond straight commentary, now that the presidential campaign is over and traffic and advertising are expected to fall off. 236.com claims roughly 2 million unique users a month, which is a drop compared to HuffPo’s 16 million monthly uniques.

The sell-off of 236.com comes after IAC dissolved its programming group last month as part of its post-spinoff reorg. In addition to 236.com, IAC’s programming group managed “content-based” sites such as CollegeHumor.com; Very Short List (VSL); 236.com; RushmoreDrive.com and Tina Brown’s recently launched Daily Beast. At the time, our Staci D. Kramer predicted that HuffPo would own 236.com entirely.

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Jan 13, 2009 4:05 PM ET

Posted In: Entertainment, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Companies, IAC, 236.com, huffingtonpost

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Comments (2)

Jan 14, 2009 12:36 AM

Not sure how 236.com is claiming 2 million visitors when they are “quantified” having added the quantcast code to their site, which shows 600,000 monthly visitors.

Chris Moise

Jan 14, 2009 3:18 PM

Anyone know the effective valuation of 236.com based on this deal?  I haven’t been able to find how much IACI received…  I agree with Chris’ point—I know Compete & Alexa under report traffic figures, but they don’t show 236.com anywhere near 2 MM UUs…  The HuffPo traffic reported above at 16 MM UUs seems way out of whack as well…

Jeff Bocan

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