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IAC Acquires GirlSense.com Parent StarNet; Targeting Tweens

On path to break into five pieces, IAC (NSDQ: IACI) has announced the acquisition of StarNet Interactive, the parent company of the GirlSense.com community site. Basically the site offers a virtual way to play dressup, and it targets the same demographics as the IAC-owned Zwinky virtual world. GirlSense will join the IAC Consumer Applications & Portals, which houses Zwinky, as well as SmileyCentral and Webfetti. It’s all about that sought after teen/tween demographic you hear so much about. Israel-based StarNet has raised at least $2.7 million in VC funding. Sale terms were unspecified. Release.

The acquisition comes a few days after IAC announced the acquisition of Dictionary.com parent Lexico.

Disclosure: Our parent company ContentNext Media is holding a mixer June 4 at IAC’s Gehry building; IAC is a sponsor of the mixer and EconAds, June 3.

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May 20, 2008 7:16 AM ET

Posted In: Entertainment, Gaming, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Community, Companies, IAC, starnet interactive

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Comments (3)

Jun 24, 2008 6:35 PM

How can I get in my girlsense.com

margarita

Jun 24, 2008 6:36 PM

How can I get in my girlsense.com
yes!!!

margarita

Jun 24, 2008 6:39 PM

how can i get in my girlsense

hummingbird1000

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