So we have found out through a tip: Interactive Corp (Nsdq: IACI) and Dow Jones (NYSE: DJ), who have been working on a personal finance site JV for some months now, has quietly lifted a lid on the site: it is called FiLife, and from the early/unfinished looks of it, will have a bunch of personal finance advisors/experts blogging about issues/topics, along with news. Staff/writers bios are here. The site should launch in October.