IAC Signs Google As Sponsored Search Provider; Deal Valued at $3.5 Billion
IAC (NSDQ: IACI) Chairman Barry Diller led off his press conference on the company’s five-way split with another bit of news: IAC has a new five-year deal with Google (NSDQ: GOOG) to provide its sponsored search at what Diller says is a value of at least $3.5 billion. The current deal was slated to expire at the end of this year. Diller said the deal “answers a lot of people’s questions” and “underscores” why the new IAC can stand on its own.
Posted In: Advertising, Search, Technologies / Formats, Companies, Google, IAC, barry diller
YouTube Music Videos
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: