That’s a biggish number for IAC (NSDQ: IACI), currently in the throes of a split, and major layoffs from the Ask.com side of the business. Its quasi-professional 3-D gaming site InstantAction is about to launch, and the company will spend $50 million-$100 million on the site, reports Variety. The goal is to offer games a bit deeper than online casual games, though not as involved as console games either.

SEE ALSO: IAC Takes Majority Stake in Game Developer GarageGames; Launching Gaming Site InstantAction

The new site comes out of its majority stake in game developer GarageGames.com, which it bought last year. Some are being made in-house by GarageGames, but IAC is also working with outside publishers as well. Andy Yang, a former product manager at Ask, is now heading this venture.