IDG has completed the first expansion phase of its IDG TechNetwork. As Bob Carrigan, IDG Communications’ CEO, told us last month, the company had been planning to open up the technology- and b2b focused ad network on websites and blogs outside of the magazine company’s circle of publications. As BtoB points out,  the IDG TechNetwork has about 100 outside blogs signed up. IDG is sharing revenue with the sites in its network. The move as seen as a way to broaden its news coverage and extend the reach of its advertisers.

SEE ALSO: Industry Standard Relaunches As A Community Site; Interview: Bob Carrigan, CEO, IDG

IDG also recently relaunched Industry Standard, transforming the dot-com era magazine into a web-only pub with a prediction market that lets users vote on likely outcomes of news stories. Next up for IDG is its Market Fusion audience research service. The service, which primarily measures engagement, is going to be offered to advertisers on its network of sites by next month.