Social gaming and interactive marketing tech firm Bunchball has added a pair of new SVPs: Google/DoubleClick exec Amy Richards and WeeWorld alum David Tyler.

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Richards joins as SVP of product marketing; she most recently served as VP of publisher services at DoubleClick, staying on through the ad exchange’s acquisition by Google (NSDQ: GOOG). Before that she held publisher-facing sales roles with Yahoo, MatchLogic and Excite. Tyler joins Bunchball as SVP of sales; he held the same role with teen virtual world WeeWorld, and served in senior sales positions with companies like Solbright and Medscape. The two new hires join former Yahoo Chief of Insights Peter Daboll, who took the reins as Bunchball’s CEO last November. Release (pdf).