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Updated: IAC Closing RushmoreDrive.com; CEO Resigns, Says Company Hampered Sale

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Update:RushmoreDrive.com will be closing Friday, according to an IAC (NSDQ: IACI) spokeswoman who said the move is “part of our continued effort to rationalize the IAC emerging businesses.” The closure affects 17 employees; some people will be staying as the site’s business winds down and IAC said it will help others find new positions. As for the potential sale CEO Johnny Taylor mentioned in an e-mail his resignation letter to staff, no comment but she did say the company had exhausted possibilities. According to April comScore numbers, the site had 439,000 uniques; internal tracking is higher (as is usually the case), around 600,000.

Translation: whatever Taylor thought he had lined up didn’t match what IAC wanted so better to take the loss. The company has been willing to make some deals, selling comedy news site 236.com to JV partner Huffington Post and doing a stock swap with Active Network for Reserve America. Black Web 2.0 says the purported suitor may have been Sahara Media, owner of Honey magazine.

Original: Johnny C. Taylor, Jr. (pictured, right), president and CEO of IAC start-up RushmoreDrive.com, has resigned following what he told staffers was a failed attempt to sell the search engine aimed at the Black community.

Barry Diller has been trimming back the number of emerging companies in IAC’s portfolio for months and RushmoreDrive.com parent Black Web Enterprises Inc. seems like a good candidate for being sold if a buyer can be found. But Black Web 2.0, which first reported the news of Taylor’s departure, posted excerpts from his letter to the staff describing a slightly different scenario:

“As you all know, I’ve been working around the clock on a deal to sell RushmoreDrive.com to another company interested in the search business. We were very fortunate to have found a buyer who was willing to pay a good price, but IAC was unwilling to accept the terms. When IAC decided not to accept the offer, I made a decision to leave my position and to take a much overdue break.” (Emphasis added.)

Based in Charlotte, RushmoreDrive.com launched a little over a year ago; before that, Taylor was IAC’s SVP of human resources. It was part of of the programming group that was dissolved late last year.

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Jun 9, 2009 11:08 AM ET
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Posted In: Search, Technologies / Formats, Companies, IAC, barry diller, johnny taylor, rushmore drive

  • Ed Dunn

    I didn't get to finish..sorry..because you cannot address the angle that RushmoreDrive.com like many other Black-orientated properties owned by these comglomerates are doom to failure from the beginning, I will do so on my blog as explicity as I can…..

  • It didn't work because the times we are in as Cox-owned Blackfamilies.com was launched during the dotcom boom and that was shuttered.

    Reading this article, I think you are fully aware of what happened - IAC had RushmoreDrive.com shackled. It is apparent the resignation of the CEO and his letter aludes to the frustration of not being able to make the kind of moves necessary.

    Because you can't address this matter

  • Staci D. Kramer

    I was addressing your assumption that because someone comes from HR they aren't suitable to do anything else. And honestly, I'm not sure yet what the end result says other than this idea didn't work. Is that because of management, the idea itself, the times we're in, IAC or any other number of factors, I don't know but leadership alone could have been fixed without closing the site if that was the primary issue.

  • Ed Dunn

    Staci,

    Whether he was the right person or the right project was the issue. This is the first I've heard of that someone was pulled out of HR to CEO a new corporate venture. Doesn't matter, the end results speaks for itself, can't we agree with the facts?

  • Staci D. Kramer

    They didn't "pull someone" from human resources. A senior executive with considerable experience in other areas had the chance to lead a new enterprise—not unusual at all. Whether he was the right person or this was the right project is a different issue.

  • Ed Dunn

    There is no disclaimer that some people doing Black Web 2.0 worked for Rushmore Drive? So they pull someone out of IAC human resource to run a "Black search engine"? My goodness….

    I really love how people like to brag about 400,000/month or traffic numbers but they got a broke business model. This is just too 1999 for me….

  • ChrisM

    They are quantified on Quantcast.  Looks like the numbers are around 400,000 per month.

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