Colin Crawford, till now the SVP of Online at trade media giant IDG, is now being promoted and will head two of its key brands—PCWorld and Macworld, he writes on his blog. The official announcement will come Monday. This comes after Crawford has been evangelizing IDG’s move into the online world..he said last month that IDG is no longer a print media company, and in the US, the company’s online revenue now accounts for over 35 percent of its total US publishing revenues.
Both the brands have been trying to stay relevant in face of competition from more niche online sources, and Crawford will hopefully bring his online mojo to bear.