This didn’t take long but it was longer than I expected ... Deborah Fine quietly has shifted roles inside the Universal Television Group, starting a new job this week as president, digital strategy, reporting to Jeff Gaspin. Fine stayed on as president of iVillage Properties, responsible for day-to-day operations, after it became part of the new Women and Lifestyle Entertainment Networks formed last May and headed by Lauren Zalaznick. Now she has a new title and a still-vague but potentially interesting mission to work on the digital extension of cable content. 

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Fine, previously the CEO of Victoria’s Secret PINK, was hired by Beth Comstock, now back at GE, to head iVillage in mid-2006, soon after NBCU acquired the veteran women’s network for $600 million. It was supposed to be the hub of NBCU’s digital media activity; instead, it’s now just part of a virtual women’s network.