Former Google Analytics Exec Phillips Joins Media6Degrees As CEO
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Tom Phillips, one of a growing group of recent Google (NSDQ: GOOG) exiles, is joining social media audience data provider Media6Degrees. He replaces Joe Doran, who will remain as an adviser to Media6Degrees’ board and will assist on handling business development. Phillips headed Google’s Search & Analytics division and was also part of the team that helped integrate DoubleClick after the 3.1 billion acquisition. Prior to his three year stint at Google, Phillips was CEO of Deja.com, which he sold to Google and eBay.
Way before he got into digital, Phillips helped found the original publication of snark, Spy magazine, in 1986. He was also CEO and publisher of Spy. In between, he worked for ABC Internet News Ventures and ESPN (NYSE: DIS) Internet Ventures in the late 1990s. As for New York-based Media6Degrees, earlier this year, it closed a $9.8 million first round with U.S. Venture Partners, Venrock and various angel investors.
Posted In: Advertising, Industry Moves, Research & Metrics, Social Media
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