Updated: Two years after arriving at Glam Media from Conde Nast, publishing industry vet Joe Lagani has left the company to join NBC Universal’s iVillage, which is currently in the middle of its latest turnaround.  IVillage says that Lagani, who was most recently Glam’s head of client sales, will become iVillage’s SVP of ad sales, where he will have responsibility for display, sponsorship and content integration revenue. He will report to Jodi Kahn, iVillage’s EVP and Peter Naylor, SVP, NBC Universal (NYSE: GE) Digital Ad Sales. The hiring is considered to be a coup internally, given the intense competition.

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iVillage recently completed its latest redesign. With Lagani’s hire, iVillage is hoping to get a leg up on its competition for scarce advertising, as even women’s magazine publishers continue the struggle for marketing dollars. Lagani has a lot of experience in the space. Before coming to Glam in Oct. 2007, Lagani was VP/Publisher for House & Garden. Prior to that, he was vice president and publishing director for Meredith (NYSE: MDP) Corporation.