The Guardian
topics
Close Box

News From Us:

Our latest report; our new video section; and jobs with paidContent.org and paidContent:UK


Industry Moves
Updated: MySpace COO Amit Kapur Leaving With Two Other Execs For Startup

MySpace COO Amit Kapur is leaving, a little over a year after he was promoted, according to All Things D. Our sources confirmed that he has resigned, though details on when he’ll leave and where he’s headed are scarce. They did back up Kara’s assertion that he might be headed for something “more entrepreneurial”—as two other team members are leaving to work with him, one of whom is Steve Pearman, SVP of product strategy. Both moves have been announced internally via memo.

CEO Chris DeWolfe promoted Kapur from VP of business development as part of MySpace’s push to open its platform and go global; he oversaw the launch of MySpace India and MySpace Music. We can report that MySpace plans to replace Kapur with a new COO, a much-needed role.

Valleywag has the memo, which notes that Pearman and Jim Benedetto, SVP, engineering, are leaving to join Kapur’s new, unnamed startup.

Update: In addition to the lengthy internal memo—we’ve also received it so you can read the full text after the jump—MySpace has issued a statement from DeWolfe stressing that “Amit, Jim, and Steve depart as great friends of MySpace and of our executive team. They will remain on board for the next few weeks to ensure a smooth transition company-wide.”

From Chris DeWolfe:

Hi everyone,
I want to notify you of some changes occurring to the senior executive team at MySpace. Amit Kapur, our Chief Operating Officer, will be leaving the company to start a new venture. Many of us who have been lucky enough to work with Amit can attest to his tenacity, passion, and creativity as a leader within MySpace and the larger industry.

Jim Benedetto, SVP of Engineering and Steve Pearman, SVP of Product Strategy will join Amit in this new chapter. Personally, I’m incredibly excited to see what this team creates together and wish them the best of luck as they transition from helping run a company to building a new one. Most importantly, Amit, Jim, and Steve depart as great friends of MySpace and of our senior executive team. They will remain on board for the next few weeks to ensure a smooth transition company-wide.

We recently celebrated the five year anniversary of the launch of MySpace—it’s a major milestone and everyone should be extremely proud of the global business that we have created in such a short amount of time. At its inception, MySpace was a product of the new social Web and in the last few years we’ve developed the most robust and diverse business in the marketplace.

MySpace is a social portal that empowers its global community to interact with people, content, and culture by giving individuals a personal, portable, and secure social experience. Originally, Yahoo (NSDQ: YHOO) gave consumers an organized way of navigating the Internet. Then, Google (NSDQ: GOOG) made searching the Internet extremely easy. Now, MySpace is making it simple for users to organize what’s important to them through a personal and social lens.

Despite what the market tells us, 2009 will be a big year for our business. This year we will mature our existing market leading advertising technologies such as MyAds and HyperTargeting, as well as continue to innovate new ways for companies big and small to best leverage the MySpace platform. We are effectively monetizing the stickiest sections of our site such as Music by coupling the world’s richest content offering with creative ad programming online and off. What will always differentiate MySpace from others in the industry is our commitment to balancing revenue and relevancy.

On the product side, this past year was full of innovation including a site-wide global redesign, the impressive growth of our mobile initiatives, and the beginnings of our Open Platform product suite including MySpaceID. We’re at the tip of the iceberg with the Open Platform and in the coming year we expect major new launches including payments and virtual goods. Also in 2009, MySpace Music will deliver the next round of product development such its international rollout, and new functionality including charts, ticketing, and merchandise. Most important, we will remain committed to executing on our product vision in a manner that engages our users in the process and considers their feedback every step of the way.

Tom and I want to reiterate how passionate we are about MySpace—we love the people, the product, and we believe in the future of the company. MySpace has a dedicated team of senior executives and I’d like to take the opportunity to spotlight some of these individuals. I encourage everyone to get to know our executive team—they are an enormously capable group of professionals that will lead our company into its next phase.

MySpace Executive Team:
· Tom Anderson—President and Co-Founder
· Aber Whitcomb—Chief Technology Officer
· Travis Katz—GM and SVP of MySpace International
· Courtney Holt—President of MySpace Music
· Jeff Berman—President of Sales and Marketing
· Lin Cherry—General Counsel
· Tom Andrus—SVP of Product
· Manu Thapar—SVP of Engineering Operations
· Allen Hurff—SVP of Engineering
· Tish Whitcraft—SVP of Customer Care
· Jason Oberfest—SVP of Business Development
· Angela Courtin—SVP of Marketing
· Dani Dudeck—VP of Global Corporate Communications
In a tough economy, we’re continuing to prove to the industry that we’re a serious business defining a new social portal category for a Web that’s more personal, portable, and collaborative than ever before. Thanks everyone for a record breaking year 2008—the coming year will be even more important for the company and our 130 million global users worldwide.

Best,
Chris

Related Stories
Mar 3, 2009 6:46 PM ET
Share

Posted In: Industry Moves, Social Media, Companies, News Corp., Fox, Fox Interactive Media, MySpace, amit kapur

  • Internet business is growing and these amazing people have taken the step of having something else work for them. Great work guys.

  • It's interesting that Kapur is stated as leaving in order to do something 'more entrepreneurial'.  It's amazing how quickly internet businesses have become established.  Not only that the implication is that MySpace is becoming bereaucratic - heaven forbid.

  • You know, I can't say I'm surprised….MySpace has kinda' been on the downturn ever since Facebook started picking up speed…they're probably smart to get out!

  • These are painful times and nobody gloats when a company is experiencing difficulties, but I think that Myspace needs to seriously reconsider its direction and corporate attitude. Myspace changed the world when it hit the scene, but like Yahoo to Google, somewhere along the way it lost its innovation. Everyone I know at one time had both a Myspace and Facebook page, but now they only seem to be using their Facebook accounts. To use a television analogy, I have always thought that Myspace was like network television and Facebook like PBS/cable. I watch both, and they each serve a different purpose. However, like much of network television, Myspace has lost sight of why their users initially joined their site. If Myspace was being guided in the right direction, there would be no issues with Facebook because the two social networks serve different purposes and aren’t mutually exclusive. I still believe that as a mass market delivery network, Myspace has great potential.

    For example, as someone that is knowledgeable in both online and music, I believe that Myspace Music has been a total squandering of an opportunity with enormous potential. Myspace Music’s opportunity is not in selling downloads yet because they haven’t established themselves as a music/entertainment brand, contrary to what they believe. Myspace Music joined a crowded field and has done nothing of significance to differentiate itself from the pack in the minds of their enormous user base. Myspace’s “if we build it they will come” mentality with regard to Myspace Music is sorely mistaken. Myspace users have always been able to stream music so that’s not a big deal to them. And certainly putting a button that allows users to buy music on the player is not enough to call it a major music initiative. When Myspace made the announcement about Myspace Music, I was so excited to see what revolutionary new things they would unveil, but when I actually saw Myspace Music, it was like, “Oh, that’s it?” I think many of their users felt (and still feel) the same way. If Myspace Music had the benefit of being a division of the company that created the greatest music device in the history of mankind like iTunes, then they could afford to be lackadaisical about brand building, but they don’t have that luxury.

    I have always believed that Myspace Music’s real utility is in being a one-stop music community that connects its users with the numerous bands on their social network in a meaningful way. Currently, they aren’t doing that at all, which is why they also haven’t been able to connect their advertisers with their users in a way that is relevant to the users. For example, here are just a few completely obvious examples of how they could really be of value to their users as a one-stop music community. First, add online radio streams as iTunes has done. Myspace should have advertising supported radio streams by genre that give information about the artist that is playing and that links to the artist’s Myspace profile on the pop-up Flash player. In addition to having streams with already established artists (to pull users in), they should also have streams with the best new major label bands, indie bands, and great unsigned bands on Myspace to actually make it EASY for Joe Myspace user to hear their favorite artists and discover new music (essentially becoming a global Clear Channel Radio). Secondly, add a weekly in-studio live performance show. Myspace is owned by Fox. Fox has major soundstages in Los Angeles and I’m sure that one of the soundstages on the Fox lot is empty. Myspace Music should tape an intimate live weekly performance show with the biggest artists on Myspace Music (reminiscent of VH-1’s Storytellers). It should be the place where established bands come to play live to debut songs from upcoming releases (globally), or in Bruce Springsteen’s case, come to remind some of Myspace’s younger users why he still kicks butt, and a place where good up and coming Myspace bands have a place to break (again, offering sponsorship positions throughout the program to connect advertisers with Myspace users in a relevant way). Lastly, I can’t even go to Myspace Music and get my music news. What’s up with that? They need to add a music news aggregator. Myspace Music has a billion opportunities, they just need to use them.

    I think Myspace still has a world of potential so it will be interesting to see what the management changes will bring.

  • No bread leaves mayo on you

    I don't care. Twitter it to others. It's a bunch of dudes probably going nowhere and I don't use any of them, including Twitter. If you want Facebook to be number one, use it and WORK FOR THEM.

    Don't spectate, BE the wreck.

  • Is this the opening that Facebook needs to take the number one spot?
    ______________________
    stHrt.com

The Economics of Content | paidContent Newsletter

Know something we don’t?

Send Us a News Tip

All tips are anonymous and untraced.

Sponsors

Contributors