Jennifer Preston, the former editor of the New York Times regional sections, has been appointed as the paper’s first social media editor. Preston will not be handling a new section. The job, which entails coordinating the newsroom’s use of social media, sounds similar to the one Shirley Brady was hired to do when BusinessWeek Online tapped her as its first engagement editor last year. Among other things, Brady has helped the edit staff become more conversant with using Twitter and blogging, as well as working with readers on blog posts for the site. (On Twitter, Brady also pointed to other social media editors, such as LATimes.com’s Andrew Nystrom and Mathew Ingram, who is the communities editor at The Globe and Mail, as other examples of how pubs have been carving out new newsroom duties.)

SEE ALSO: NYT Rolls Out ‘Times Wire’ To Highlight Breaking News

The New York Times Co. (NYSE: NYT) flagship is full of very active Twitter users. Interestingly enough, the news of Preston’s appointment was first publicly conveyed by NYT deputy managing editor Jon Landman on Twitter. Incidentally, Valleywag pointed out that Preston’s own Twitter updates are private.

I spoke to Landman briefly, and he denied Valleywag’s speculation that Preston’s role will be to clamp down on the newsroom’s after several reporters revealed the details of an editorial meeting a few weeks ago using the microblogging site.