Quincy Smith continues to build the senior staff at CBS INteractive ... Patrick Keane is joining as EVP & CMO of CBS Interactive with the chief focus of helping CBS make money from new ad inventory on next-gen platforms. Keane most recently headed advertising sales strategy at Google;  before that he was VP and senior analyst at Jupiter Research. His responsibilities at CBS Interactive include managing online research, reporting and analytics as well as competitive research, sales training and search engine optimization.