Norman Pearlstine is joining Bloomberg L.P. in the new position of chief content officer, partnering with Matthew Winkler, founder and editor-in-chief of Bloomberg News. Pearlstine leaves The Carlyle Group, where he has been senior advisor for telecom and media, and returns to the news world. To run down the familiar list, Pearlstine was editor-in-chief of Time Inc. for 11 years, a 23-year vet of the Wall Street Journal (including managing editor and executive editor), founder of Smart Money and an executive editor of Forbes. He and Winkler worked together at the Journal; the two began talking about a possible role for him at Bloomberg late last year. They’ll report to Bloomberg President Dan Doctoroff and “will seek growth opportunities for its television, radio, magazine and online products and to make the most of the existing Bloomberg News operations.” Pearlstine’s varied experience, including his time at Carlyle, suggest some interesting times are ahead for the financial news service. Release.