About a month after consolidating its global multimedia groups, Reuters has created the new post of global editor for online and has tapped Keith McAllister to fill it. A former CEO of syndicated online content company Mochila, McAllister will be part of the multimedia and consumer media management teams. He’ll be based in New York and report into Chris Cramer, global editor, multimedia.

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McAllister will oversee editorial and production of all online operations for Reuters News. He’s also responsible for the packaging, programming and publishing of editorial content for Reuters News websites and retail customers. His first priority will be to create multimedia products for existing and online operations in order to meet the increased challenges from Bloomberg and Associated Press, which have become more aggressive on the digital and video front. Case in point, at its annual meeting on Monday, the AP said it would ramp up e-commerce and mobile news products as it looks to find ways of drawing in more revenue.

Before Mochila, McAllister worked at CNN for over 17 years, his last few years serving as EVP and managing editor for national news-gathering.