Stephen K. Friedman has been promoted to general manager of MTV—meaning he’ll oversee the day-to-day operations and strategic development of the MTV brand across its various platforms (including MTV.com, MTV2, MTV Tr3s, MTV Hits and MTV Jams). The new gig comes as a reward for helping to grow mtvU, the network’s college-centric brand for the past five years, overseeing its acquisitions of properties like RateMyProfessor.com and College Media Network; and boosting both its distribution and advertiser base. Friedman served as EVP and GM of mtvU, and he’ll continue to manage that division in addition to tackling the new responsibilities.