The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Industry Moves: Yahoo Media Vet Chaffin Leaves For Auditude

  • Comments Comments (View)
  • Text Size: A A

Brooke Chaffin was supposed to carry on with Yahoo (NSDQ: YHOO) Media biz dev following Ira Kurgan’s return to Fox. Turns out Chaffin, too, has left the building—heading to Auditude as chief revenue officer. Auditude is a Palo Alto-based b2b ad platform for syndicated media management and targeting based on automated content fingerprinting. Chaffin was at Yahoo for 6-plus years, most recently heading Content and Media Partnerships. A Yahoo spokesman tells us Erin McPherson is now the business development lead for media; she was the lead for news and info prior to the recent consolidation.

Jun 3, 2008 2:36 PM ET

Posted In: Companies, Yahoo, auditude, brooke chaffin, erin mcpherson

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Android Apps (Paid) Android Apps (Paid)
1. Where's My Water?
2. Beautiful Widgets
3. Cut the Rope
4. MADDEN NFL 12 by EA SPORTS™
5. NFL Flick Quarterback
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff