Industry Moves
Industry Moves: Yodle Bulks Up With Yahoo, Merrill Lynch Vets
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Local online ad and lead generation firm Yodle has added two new execs: Michael Gordon, former managing director of Merrill Lynch’s media and telecom investments group, and Erin Brockman, formerly VP of operations for Yahoo’s HotJobs. Gordon will serve as CFO; Brockman will be Yodle’s VP of client services.
SEE ALSO: Local Lead Gen Provider Yodle Closes $10M Third Round To Expand National Effort
Yodle competes with firms like ReachLocal and AdReady to help get small and medium business owners to spend more of their ad budgets online, and the new hires come amid better forecasts for local online ad spending. Release.
Posted In: Advertising, Local, Industry Moves, yodle
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