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Online Marketing-Intelligence Firm InsideView Raises $6.5 Million

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imageInsideView has raised $6.5 million worth of second-round financing. Emergence Capital Partners and Rembrandt Venture Partners led the round, bringing the total raised by the company to $14 million. The company will use the new funding for sales, marketing and product development.

SEE ALSO: InsideView Acquires TrueAdvantage for Online Marketing Intelligence

Launched in 2005, SF-based InsideView’s products crawl social networks, news sites and online databases for relevant data about a target demo or company, and packages it so that users can jump on the leads. Its CRM offering is similar to Salesforce’s services, but scaled-down and more targeted to companies in the new media/technology space. InsideView acquired fellow B2B marketing intelligence firm TrueAdvantage in late 2007.  Release.

Jan 15, 2009 9:50 PM ET

Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Venture Capital, Search, Social Media, Technologies / Formats, emergence capital partners, insideview, rembrandt venture partners

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