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Intelius Buys People Search Engine Spock

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imageUpdated: Intelius has purchased people search engine Spock. Financial terms of the deal, which was first reported by VentureBeat Thursday, were not disclosed, although Intelius co-founder Ed Petersen said in an interview that it was “hotly contested.” Spock has raised $8 million in two rounds of venture financing, but it’s in a crowded space. Even Google (NSDQ: GOOG) has entered the people search market with its introduction last week of profile results on the first page of some name queries.

The purchase of Spock will give Intelius an entry into the search market for unstructured data since Spock pulls its results from social networking sites and blog posts. By contrast, Intelius specializes in providing people search results and background checks based on data from public records. Spock’s model is partly advertiser supported, with basic information like job titles and some photos available for free and more comprehensive results available for $19.95, while Intelius charges for all of its results. Petersen said that details about how the two companies would be integrated had not been settled yet, although Intelius will continue to operate the Spock website independently, adding that “there is room on the site to promote Intelius offerings.”

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Apr 30, 2009 10:01 PM ET

Posted In: Search, Money, M&A & Venture Capital, Mergers & Acquisitions, Technologies / Formats, Companies, Google, intelius, spock

  • Joan Morgan

    While they have done a phenomenal job marketing their service, it doesn’t equate to having the best service.  I found this article interesting on comparing the various background check services:  http://online.wsj.com/article/SB124286773775841705.html I know working as a private investigator at http://tenantscreeningbackgroundcheck.com that we generate very current and expansive reports - some are over 100 pages with a significant business person or person with a very “active” background.  The information that is available today is mindblowing!  I am constantly getting comments from my clients who are totally amazed with how much we can dig up on each search.

  • People Search

    Oops, more competition

  • This will make intelius a lot more competitive competitor

  • could this be the new buble or should i say a trend in the next series of company buyouts for 2009?

  • Jeremiah Towtrent

    these companies are obsolete anyways compared to http://www.choicelevel.com which allows unlimited background checks for forty dollars. these other maniacs charge fifty dollars for one background check.

  • jenkins

    this deal will fall apart just like the others touched by Intelius

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