Digital marketing company Kyp has raised a $9.1 million in a fourth round funding. The London-based company, which also has offices in New York and San Francisco, plans to use this latest round to continue its U.S. expansion efforts. The funding was provided by individual investors. The company creates direct response apps for marketers. Kyp has been particularly focused on pharmaceutical advertisers, but it has branched out to include beer companies and consumer packaged goods. Release