Cake Financial, an online hub for individual investors, has picked up $1.26 million worth of a $1.5 million round of funding, per peHUB, citing a regulatory filing. We confirmed that previous investors Alsop Louie Partners and KPG Ventures participated in the follow-on round; Cake Financial lists Bay Partners and Ron Conway’s Baseline Ventures as backers of its first round, which was undisclosed.

The free service, which was founded in 2006, lets members track their investments across various brokerage accounts; they can can gauge how well they’re performing and glean advice from the community without disclosing specifics like portfolio value.