Jelli has raised $2 million from a group of angel investors for its service, which lets users dictate what songs they want to hear on traditional radio stations. With Jelli, radio listeners can vote online on what songs they want to listen to; participants can also earn virtual points which gives them more control over the selection process. The company has syndication deals with Triton, which is making Jelli available to its 4,500 radio affiliates in the U.S., and Australian broadcaster Austereo.

New cash will be used to “develop the service and accelerate the sales cycle.” Backers include Josh Kopelman of First Round Capital, TriplePoint Capital, Zappos.com COO Alfred Lin and Apollo Group founder Peter Sperling.