During a Q&A with analyst Imran Khan at the JPM Technology Conference, CNET CFO Zander Lurie had one major topic to discuss: the company’s recently announced planned $1.8 billion sale to CBS.

SEE ALSO: CBS Acquiring CNET For $1.8 Billion; 44.6 Percent Premium

—What lead to the deal?: Lurie: Can’t say… back story will come out with the proxy in the next coming weeks (we’ll be curious to read that). But clearly: “We didn’t run a public auction.”

—Advantages: Cross promotion (radio, TV) and cross-selling. “Our pitch in the marketplace has always been premium demographics, premium content… where we have yet to crack the code is with non-endemics in many of our entertainment properties.” Scale matters when competing with sites like MSN or MySpace. This sounds very familiar. “This deal for CBS (NYSE: CBS) was not about synergies or cost cuts.”

—TV.com: Basically, there’s no plan yet on what to do with this valuable domain (just a pure guess: this domain will continue to go under-utilized, like so many other ultra-premium domains). “What CBS brings is some of the world’s premier content.” Interesting possibilities, said Lurie, include working with Hulu. The site will, obviously, have more access to broadcast and webisode content than it does now. More after the jump...