Last week CBS announced appointing Patrick Keane as EVP & CMO of CBS Interactive…prior t this he was heading ad sales strategy at Google. AdAge has two short stories on why he made the move: “At Google I ran sales marketing but also sales strategy [and was] responsible for growing revenue, partnerships and ad partnerships. Here I’ll have a dotted line into [President-Sales] Jo Ann Ross. She drives huge business for this company, and I think there needs to be a tighter marriage between people selling broadcast and people selling interactive. I’d like to help drive that. This role might not look like a typical CMO. Audience acquisition and development are going to be crucial, but it’s also being a helpful engine to help to grow advertising.”
CBS President-Sales Jo Ann Ross. “If I’m going to be out there with my sales force selling YouTube and that technology, who’s a better person to be with me than someone who came from that world?”