The Guardian
topics
Close Box

News From Us:

Our latest report; our new video section; and jobs with paidContent.org and paidContent:UK


Kilar: Hulu Isn’t ‘Giving It Away For Free’

Hulu CEO Jason Kilar responded to TV industry critics who complain that Hulu is undermining current models, saying they haven’t seen his business plan. Talking to B&C after the closing session of Denver, Colorado, cable conference CTAM, Kilar said, “We’re very bullish about the future of Hulu, we’re well ahead of plan.”

He wouldn’t comment on whether the site was profitable but added, “I like to say that I’m a capitalist,” adding “We don’t do this overnight.“ Hulu recently signed an upfront deal with MediaVest, which transferred a couple of million dollars from the media agency’s TV budget to the Website. Hulu is also exploring subscription areas of its service, which provides network TV content without charge to consumers.

For the rest of the story, go to Broadcasting & Cable.

This story has been provided by our content partner Broadcasting & Cable.

Oct 27, 2009 6:19 PM ET

Jason Kilar

Share

Posted In: , hulu, jason kilar

The Economics of Content | paidContent Newsletter

Know something we don’t?

Send Us a News Tip

All tips are anonymous and untraced.

Sponsors

Contributors