Kiwi Network TVNZ Partners With YouTube, Adds Own Branding To Channel
New Zealand’s TVNZ is the latest television network to sign a partnership deal with YouTube. As with YouTube’s earlier BBC partnerships, TVNZ will add to a branded channel program excerpts that act as a shop window for the broadcaster’s content. This deal was not amongst a range of content partners YouTube referred to when it unveiled nine international sites in Paris last week, and is said to be its first in Australasia. The partnership is non-exclusive and, indeed, even on YouTube, is branded under TVNZ’s on-demand identity, which also makes a range of full shows available for streaming and download at tvnzondemand.co.nz. (Release).
Related StoriesPosted In: Entertainment, Media & Publishing, TV, Social Media, Video, Companies, Google, YouTube, Countries, Australia & New Zealand
Newsletter
Comments (1)
Jun 26, 2007 3:02 PM
TVNZ is a great example of how Content Owners and Licensees can roll-out a PPV offering based on DRM with all the bells and whistles. Their stuff is easy to use and provides several marketing hooks for customers including free views using preview tokens and a super easy pathway to sign up for pay media once the free tokens have expired.