That’s where the jobs are…really. AdAge has done an analysis of Bureau of Labor Statistics data, and come up with some interesting numbers about employment in the media and marketing sectors. U.S. media employment in December fell to a 15-year low (886,900), led by cuts in newspaper industry. On the other hand, jobs in advertising/marketing-services broke a record in November (769,000), and in that sector, the marketing consultancies powered that growth. These consultancies over the past year added 14,500 jobs (up 10.8 percent), nearly matching staff cuts at newspapers (down 16,900 or 4.7percent), according to the analysis.  Why? Well, in time of chaos and change, anyone who ties to make sense of change still wins. That’s where consultancies fit in.

On the media side, employment peaked in 2000, and since then media companies have eliminated one in six jobs (167,600). The only media sectors to add jobs: magazines (up a meager 400 jobs) and internet media companies (up 9,200).