This is part of the reorg of the service, as John Foley, who used to run Evite a while back (from 2002-2005) but now runs sister IAC-company Pronto, is taking Evite under his wings, though they will continue to be separate businesses. Hans Woolley, a co-founder of Pronto, has been named President of Evite and will report to Foley. An IAC PR rep told me they have some new ideas about Evite as a product and will be implementing those going ahead. This follows a similar reorg earlier this year where Gifts.com was brought under Pronto’s management, and Gifts.com CEO Jason Rapp left the company. .

IAC doesn’t break out Evite as separate category in its earnings—it is part of the Media & Advertising group—but Diller said in the Q109 earnings call that display advertising on Evite, its main source of revenue, has been hurt due to the downturn. A lot of more social-media friendly events sites have also come up in the last few years, including MyPunchbowl, Socializr, Zvents, Eventful, and a new contender Cocodot (which we wrote about here), and of course, biggies in social networking Facebook and MySpace.