The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


LexisNexis Invests $2.09M In Legal Lead Gen Provider RocketLawyer

  • Comments Comments (View)
  • Text Size: A A

imageRocketLawyer, a lead-gen provider for legal eagles, has raised $2.09 million in second-round funding from LexisNexis, PEHub reports, citing an SEC filing. The ultimate goal for RocketLawyer’s second round is $3.09 million. The investment is fairly atypical for Reed Elsevier (NYSE: RUK) Group’s LexisNexis, which gathers legal information as well as news articles. In general, LexisNexis tends to buy companies it’s interested in outright, as opposed to making partial investments, PEHub notes. In any case, despite the increased likelihood of stricter regulatory oversight of online ad techniques, following some high-profile fraud cases over the past year, the practice of lead gen is poised to make a comeback, with companies under greater pressure to attract customers during bad economic times.

Jan 8, 2009 1:49 PM ET

Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Venture Capital, lexisnexis, rocketlawyer

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

iTunes TV Shows iTunes TV Shows
1. Perception
2. The Spanish Teacher
3. Me? Jealous?
4. The Back Up Dan
5. The Landlord
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff