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Likely Regulatory Questions On Microsoft-Yahoo

As the MSFT-YHOO deals gets near, a set of regulatory questions that are likely to come as the deal gets federal scrutiny (especially in light of how GOOG-YHOO deal that never happened because of the regulatory issues):
—How will MSFT-YHOO share search/user info?
—How will the two share this info with their partners?
—How will the ad targeting work for users and on the backend?
—What impact does this have on smaller players?
—How does it affect competition in the space, on the following parameters: lower prices, better service and greater innovation?
—Will this materially reduce competitive rivalry between the two companies?
—What effect would this have, if any, on MSFT’s desktop OS and related services share, especially as the industry moves towards cloud services?

Any others?

Jul 28, 2009 8:32 PM ET

Capitol Hill Photo: AP Images

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Posted In: Advertising, Legal, Regulatory, Search, Companies, Microsoft, Yahoo

  • RalphF

    I don't see it.  How could one rationally answer any of these questions in a way where MicroHoo would be worse than Google, which has 60+% share?

  • Joseph Tartakoff

    I think that just the threat of a Justice Department investigation has to be a big concern, since it would delay the deal for who knows how long.

    —Joe Tartakoff, paidContent.org

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