Our Rafat Ali is speaking on a panel starting now at NBC’s 30 Rock that will explore the challenges and opportunities facing online publishers and marketers. Rafat will be joined by two other moderaters, Kevin Delaney, Sr. Deputy Managing Editor, WSJ.com, and AdAge reporter Michael Learmonth, who will be questioning about a dozen media execs—including Vivek Shah, Group President, Time Inc. News Group, William Gonzalez, Senior Product Manager, NYTimes.com, Brian Goldfarb, Director for Developer and User Experience Platforms, Microsoft (NSDQ: MSFT), and Brian J. Quinn, VP/GM Digital Ad Sales, The Wall Street Journal, among others. Online video news and interviews site Beet.tv is hosting. As a side note, Beet.tv has just struck a syndication deal with NBC Local.

We’ll have updates on the three-hour discussion as it goes along. But for now, you can catch the action live, after the jump