LiveRail Raises $500k For Video Ad Server
LiveRail, a developer of technology for video advertising, has raised $500k from Pond Ventures. The raise brings the company’s total funding to about $1 million, according to NTV. The company previously sought to build an online video marketplace, but has since abandoned that strategy in favor of licensing its technology. With this raise, the company announced the availability of Junction, free software to help publishers manage relationships with advertisers. Release.
Aug 13, 2008 12:00 PM ET
Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, liverail
Comments (3)
Aug 13, 2008 1:24 PM
I had a test drive of LiveRail and it seems like a good product.
Aug 13, 2008 1:59 PM
junction is a smart move - their old service was going nowhere anyway…
Aug 14, 2008 1:16 PM
We are using LiveRail on our site at http://www.myoutdoortv.com. Their management team has been working hard to improve the product and their new back end redesign has been an improvement. Ads have the ability to play a video, which is a nice touch. We have one client using it now.