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Local Online Advertiser WebVisible Buys Adapt Technologies

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WebVisible, a provider of local online ad tools, has acquired search marketer Adapt Technologies. Terms were not disclosed. The Irvine, Calif.-based WebVisible has raised $17 million in venture funding over the past three years, most recently securing  $12 million in a second round from Redpoint Ventures in March. WebVisible markets software to small businesses with the promise of better management of their online ad buys. The company’s management tools operate across a range of platforms, including search engines, which is where Adapt Technologies comes in. Among Adapt Technologies’ services, WebVisible hopes to make greater use of its cost-per-action tracking system. Release

Nov 20, 2008 12:14 PM ET

Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, adapt technologies, webvisible

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