Best known for its professional travel writing, BBC Worldwide’s Lonely Planet will also start running reviews from amateur authors - and pay them for it. The publisher wants to republish their content and, in exchange, will share revenue from various sources and promote traffic to their sites. The revenue-sharing scheme, codenamed BlogSherpa, will begin in February. BBCW paid an estimated £100 million for the travel publisher in the controversial 2007 acquisition but has yet to make the most commercially of digital media, including lonelyplanet.com. More over at paidContent:UK.

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