Gilt Groupe’s Jetsetter Signs Deal With Condé Nast Traveler
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Magazines may be struggling, but invite-only luxury discount shopping site Gilt Groupe is looking for print partners. Gilt Groupe has created a “vacations and escapes” site called Jetsetter. Marketers that partner with the site will cross-promote deals in the pages of Condé Nast Traveler, and vice versa, the NYT reported. The deal doesn’t involve the magazine’s content, at least not for now, a rep for Jetsetter told paidContent. It should be noted that Jetsetter does not have “advertisers,” just marketing partners, who Jetsetter approaches about offering available rooms/extra inventory at a discounted rate.
SEE ALSO: Condé Nast’s Latest E-Commerce Play
The arrangement reflects Gilt’s increased focus on content, which has been expected since the hiring of former Martha Stewart Living Omnimedia president/CEO Susan Lyne to head the company last year, and the addition of our former CEO Nathan Richardson last summer.
Gilt currently partners with InStyle.com, in what the company says is “phase one” of its alliance with Time Inc. Phase two, which is still in the works, involves tie-ups with People.com and its Celebrity Baby Blog. Earlier this summer, Gilt unveiled its male fashion blog, GiltMAN. In an e-mail, Richardson told us that “GiltMAN does plan to accelerate the pace at which we build out our editorial assets on our blog.”
As for Jetsetter, which is a separate unit within Gilt and has its own CEO, the site will not be limited to CN Traveler, and is looking at a range of media partnerships. Also for the moment, at least, Jetsetter and CN Traveler will not exchange revenues from sales. The deal strictly involves cross-promotion on each other’s sites. But if it takes off, that arrangement is expected to evolve in the rev share direction, one source said.
Posted In: Advertising, E-Commerce, Marketing, Media & Publishing, Magazines, Companies, Conde Nast
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