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Macworld Rolls Out Tiered Online Subscriptions

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Macworld, the magazine and website devoted to all things Apple (NSDQ: AAPL), is launching a range of online subscription products. The various subscription plans fall under the Macworld Insider program. Membership is required for Insider access, with the first level starting at $19.95 a year up to $39.95 annually. With the inability of online ads to offset the declines on the print side, more publishers are trying to find ways of presenting premium content. But aside from that, Macworld is also gearing Insider membership to one of parent IDG’s big moneymakers, the Macworld Expo in January.

Among the benefits of the Insider membership are full access to the magazine’s online archives, full-text RSS feeds of all Macworld content along with a PDF archive of back issues. The archive currently dates back to January 2007 with more back issues to come. In addition, each PDF is a DRM-free file that’s completely searchable via Spotlight and compatible with the iPad.

Subscribers can also get a custom web layout that contains no display advertising. There’s also a subscriber-only forum with “special access” and live chats with the magazine’s editors and other Insider members. And to top it off, there’s a free floor pass to Macworld 2011 San Francisco conference in January.

While the Insider deal is mostly aimed at online readers, the magazine hasn’t forgotten about the print subs. Both print and digital subs get the magazine via Zinio and receive a 50 percent discount on Macworld Insider. Current magazine subscribers and people who sign up for the magazine and Macworld Insider at the same time will receive Macworld Insider for $19.95.

A rep for the mag added that only people who subscribe to Macworld’s digital replica through Zinio are considered digital subscribers in this context.” If the reader subscribes to either the print magazine (with us) or the digital replica (with Zinio) they can get a discount on Insider… they can also get a subscription to either version of the mag with an Insider subscription if they aren’t currently subscribed,” the rep said.

Sep 8, 2010 1:16 PM ET

Macworld


Posted In: Advertising, Marketing, Media & Publishing, Magazines, Social Media, Events, MacWorld, Companies, Apple

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