—Stories should have context:  Mayer: “To make an article effective in a standalone setting requires providing sufficient context for first-time readers, while clearly calling out the latest information for those following a story over time.” Highlight: Mayer used the phrase “atomic units of consumption.”

—Stories should be “living”: Rather than post multiple articles on the same topic under separate URLs (which Mayer explained to the senators stands for “uniform resource locators”), publishers should update existing pages.

—Stories should be engaging: When a “reader finishes an article online, it is the publication’s responsibility to answer the reader who asks, ‘What should I do next?’ Click on a related article or advertisement? Post a comment? Read earlier stories on the topic?”

We hope you’re taking notes.