Martini Media Network, an ad network geared toward affluent consumers, has secured both a first round of funding and a new CEO, Skip Brand. Venrock led the round, per VentureWire, though the amount was undisclosed. Brand most recently served as chief revenue officer of Pudding Media, and he has his work cut out for him in this new post. Targeting the wealthy puts Martini up against juggernauts like Forbes’ Business and Financial Blogs Network, and smaller nets like Halogen Publishers—and given this economy, even affluent surfers may be less interested in clicking on ads for products and services they may not need. 

• Pudding Media Gets $8 Million First Round For Contextual Voice Ads
• Forbes Plans 400-Member Financial Ad Network; Viacom Forming Ad Nets For Music, Male Lifestyle