While the New York Times (NYSE: NYT) is trying to find more financing for the company next year, the website is where it is at, or so it says in a new marketing campaign, available here online. The video/interactive campaign, created in-house, is a series of 12 original unscripted videos with celebs talking about their favorite sections on NYTimes.com. The personalities are Kenneth Cole, Padma Lakshmi, John Leguizamo, John Cameron Mitchell, Isaac Mizrahi, Bebe Neuwirth, Cynthia Nixon, Dr. Mehmet Oz, Lynn Redgrave, Eric Ripert, Ben Stein and Justin Tuck. And Stein considers NYTimes.com a “magic carpet”; his video embedded below. Some more details on the campaign here.