The presidential election has been good for web traffic for sites like Huffington Post and Politico. Even pubs that take a once-removed look at the political race, like BusinessWeek, have benefited from the long, drawn out contest. Politics was the talk of the day at the opening of the Ad:Tech NY conference, so I asked media and ad execs what the end of the outcome will mean for them starting tomorrow. Here are some of the responses:

—New obsessions: Betsy Morgan, CEO Huffington Post, lamented the possible loss of major traffic driver Sarah Palin while on a morning panel. But she insisted that HuffPo’s readers will find other obsessions and that the blog will try to capture them. “We’ve had such terrific growth on the site, and part of it has been to politics. But we’ve also had growth on all our verticals. Politics will still be important to the site and people will most certainly still have a lot of interest. Today people are obsessive about the presidential race. Tomorrow it will be something else. But there will also be the economy and entertainment – Angelina Jolie could be our next obsession to replace Sarah Palin.”

—Obama’s good for business (mags): Since executives and entrepreneurs tend to favor laissez faire policies, it would seem counter-intuitive to think a Democrat might be better for business. Well, if you’re in the financial news business, John Byrne, editor of BusinessWeek, said it just might be the case. “It might matter more to our audience if Obama wins, since there would be a lot of worry in the business community. Not only about tax rates and the Employee Free Choice Act, but they’re worried about the ability of unions to organize, particularly given the global competitiveness of what we face. Those are two key issues for our readers, but there will be a lot more. Bottom line is that Obama as president would be a lot more unpredictable than McCain from a business perspective, and so interest might be higher.” More from the ad agency and marketer side after the jump.