Tsavo, the new media rollup firm backed by American Capital, has now bought El Segundo, Ca-based online marketing and SEO firm Better. Founded in 2004, the company provides a variety of services ranging from SEO and PPC management to clients such as Paramount, DreamWorks and Closet World. Better’s founder Ben Padnos had previously worked at Yahoo and launched a collegiate online sports network, FANSonly.com, as part of another company which was later acquired by Viacomand rebranded as the CBS College Sports Network. More details here.

SEE ALSO: Media Rollup Firm Tsavo Acquiring Some Assets Of MoxyMedia; Both Backed By American Capital

We reported last week that Tsavo took over select assets of MoxyMedia, the Canada-based online media firm, which also had backing from American Capital.