Media Rollup Firm Tsavo Buys Online Marketing Firm Better
Tsavo, the new media rollup firm backed by American Capital, has now bought El Segundo, Ca-based online marketing and SEO firm Better. Founded in 2004, the company provides a variety of services ranging from SEO and PPC management to clients such as Paramount, DreamWorks and Closet World. Better’s founder Ben Padnos had previously worked at Yahoo and launched a collegiate online sports network, FANSonly.com, as part of another company which was later acquired by Viacomand rebranded as the CBS College Sports Network. More details here.
SEE ALSO: Media Rollup Firm Tsavo Acquiring Some Assets Of MoxyMedia; Both Backed By American Capital
We reported last week that Tsavo took over select assets of MoxyMedia, the Canada-based online media firm, which also had backing from American Capital.
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, better, tsavo media
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