MediaFLO USA expects to nearly double the number of markets it serves by the end of next year, and is working hard at developing temporary channels and original content for its mobile broadcast TV service, according to Bob Bradley, MediaFLO USA’s Senior Director of Content and in charge of licensing and advertising, who spoke at the Mobile Marketing Forum in San Diego this morning.

—2009 expansion plans: The Qualcomm (NSDQ: QCOM) subsidiary, which was a big participant in the last spectrum auction, is waiting anxiously for broadcasters to clear spectrum on Feb. 7, 2009 as part of the digital TV transition so that it can have more airwaves to expand its services. Today, it operates in 62 markets, and aims to be in 108 markets by the end of 2009.

—Temporary channels and live events very successful: MediaFLO hasn’t taken off as quickly as they had hoped, and it’s unclear how many users the service has through its partnerships with Verizon Wireless (NYSE: VZ) and AT&T (NYSE: T), but Bradley said the company is starting to see success in offering both temporary channels and access to live events. Full coverage on mocoNews.net...