Updated: MediaNews Goes Metered; Two Papers To Roll Out Journalism Online’s Pay System By May
It only looks like MediaNews is following the New York Times decision to go metered next year. But the planning has been in the works for a while and, in comparison to the NYT’s plans, MediaNews is moving a lot faster, Bloomberg reports. The pay system will launch on two of MediaNews’ 56 dailies by May; users will be able to access up to 25 “premium” articles per month—after that, the meter kicks in. At that point, readers will have to choose between paying a fee for online access—MediaNews isn’t saying what it is yet—or subscribing to the print edition.
SEE ALSO: MediaNews’ Parent Company Does File For Ch 11; Out in Month or Two
How will they be able to move so much faster than the Times? They’ll be using Journalism Online’s Press+ to help process payments. The Times is building its own custom service; we have been told they may consider using some of the technology from Journalism Online, they won’t be using the system the Steve Brill-Gordon Crovitz startup has been working on for months. MediaNews can avoid the heavy lifting and the delays by piggybacking on JO, which is one of the points the company has been trying to make all along. (To address a point from Twitter, it’s true the two efforts aren’t comparable in scope but aside from that the Times opted for a longer process by building it from scratch.)
The first two papers to get online meters are the Chico, CA-based Enterprise- Record and Pennsylvania’s York Daily Record.
While it may look like MediaNews, whose parent company Affiliated Media just filed for bankruptcy protection, is jumping on the metered bandwagon after the NYT’s attention-getting announcement, Chairman and CEO Dean Singleton (image, left) has been thinking about this for a while.
If the plan holds true to Singleton’s past comments on paywalls, there is at least a slight difference between what he hopes to accomplish and what the NYT and the Financial Times, which has had a metered system in place for years, have had in mind. The FT and the NYT are working on building their websites into distinct businesses apart from the primary print business. While Singleton waits for the paywalls and online advertising to cease being ancillary to the traditional print side, the immediate goal of this plan is to drive more subscribers to the physical newspaper.
The metered approach will be one of the hot topics at our upcoming paidContent:2010, Feb. 19 in New York, where Steve Brill is part of The Truth About Subscriptions session. We’re nearing a sellout but you can still register.
Posted In: E-Commerce, Payment Systems, Media & Publishing, Newspapers, Companies, MediaNews, New York Times

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